TY  - BOOK
AU  - Bijapurkar, Rama
TI  - A never-before world: tracking the evolution of consumer India 
SN  - 9780143423522
U1  - 339.470954 
PY  - 2014///
CY  - Gurugram
PB  - Penguin Books
KW  - Consumer behavior
KW  - India
KW  - consumer markets
KW  - consumption
N1  - Includes bibliographical references and index
ER  -