Bijapurkar, Rama <br/><br/>
A never-before world :  tracking the evolution of consumer India / 
Rama Bijapurkar. 
 - Gurugram :  Penguin Books ,  2014. 
 - xiv, 360 pages ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780143423522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--India.<br/>consumer markets<br/>consumption--India
<br/><br/><label>Dewey Class. No.: </label>339.470954  / BIJ