Goldberg, Marvin E. <br/><br/>
Social marketing :  theoretical and practical perspectives / 
edited by Marvin E. Goldberg, Martin Fishbein,  and Susan E. Middlestadt. 
 - New York :   Routledge Taylor & Francis Group ,   2008. 
 - xv, 457 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing. 
<br/><br/><label>ISBN: </label>9781138876620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing--Congresses. <br/>Social marketing--Case studies<br/>Social marketing--Periodicals
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOL