TY  - BOOK
AU  - Donovan,Robert
AU  - Henley,Nadine
TI  - Principles and practice of social marketing: an international perspective 
SN  - 9780521167376
U1  - 658.8 
PY  - 2010///
CY  - New York
PB  - Cambridge University Press
KW  - Social marketing
KW  - Business and economic
KW  - Seles and selling
N1  - Includes bibliographical references (p. 429-484) and index; Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment --  4. Advocacy and environmental change;  -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change --  7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix --12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health
ER  -