Donovan, Robert  <br/><br/>
Principles and practice of social marketing :  an international perspective / 
Rob Donovan, with Nadine Henley. 
 - New York :  Cambridge University Press ,  2010. 
 - xix, 504 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 429-484) and index. 
<br/><br/>Machine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change -- 2. Principles of marketing -- 3. Social marketing and the environment --  4. Advocacy and environmental change;  -- 5. Principles of communication and persuasion -- 6. Models of attitude and behaviour change --  7. Research and evaluation -- 8. Ethical issues in social marketing -- 9. The competition -- 10. Segmentation and targeting -- 11. The marketing mix --12. Using media in social marketing -- 13. Using sponsorship to achieve changes in people, places and policies -- 14. Planning and developing social marketing campaigns and programmes -- 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health. 
<br/><br/><label>ISBN: </label>9780521167376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Business and economic--Seles and selling
<br/><br/><label>Dewey Class. No.: </label>658.8  / DON