TY  - BOOK
AU  - French,Jeff
TI  - Social marketing and public health: theory and practice 
SN  - 9780198717690
U1  - 362.1 
PY  - 2017///
CY  - New York
PB  - Oxford University Press
KW  - Social marketing
KW  - Health promotion
KW  - Health behavior
N1  - Includes bibliographical references and index; 1 The case for social marketing -- 2 Key principle, concepts, and techniques of social marketing -- 3 Social marketing planning -- 4 Evaluation of social marketing programmes -- 5 Social marketing and public health strategy -- 6 Behaviour and how to influence it --7 Generating insight and building segmentation models in social marketing -- 8 Commissioning social marketing --9 Social marketing on a small budget -- 10 Building social programme coalitions -- 11 Ethical issues in social marketing -- 12 Using digital and social media platforms for social marketing -- 13 Social franchising: strengthening health systems through private sector approaches
ER  -