Social marketing and public health :  theory and practice / 
edited by Jeff French. 
 - 2nd ed. 
 - New York :  Oxford University Press ,  2017. 
 - xvi, 243 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1 The case for social marketing -- 2 Key principle, concepts, and techniques of social marketing -- 3 Social marketing planning -- 4 Evaluation of social marketing programmes -- 5 Social marketing and public health strategy -- 6 Behaviour and how to influence it --7 Generating insight and building segmentation models in social marketing -- 8 Commissioning social marketing --9 Social marketing on a small budget -- 10 Building social programme coalitions -- 11 Ethical issues in social marketing -- 12 Using digital and social media platforms for social marketing -- 13 Social franchising: strengthening health systems through private sector approaches. 
<br/><br/><label>ISBN: </label>9780198717690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Health promotion<br/>Health behavior
<br/><br/><label>Dewey Class. No.: </label>362.1  / SOC