Huang Hazel <br/><br/>
Consumer psychology :  theories and applications / 
Hazel Huang. 
 - London :  SAGE, Los Angeles ,  2023. 
 - xvii, 351 pages :  illustrations ;   24 cm. 
<br/><br/>includes index. 
<br/><br/>1. Introduction --  2. Consumer Knowledge -- 3. Consumer Inference and Evaluation -- 4 . Consumer Implicit Cognition --   5. Consumer Development and Socialisation -- 6. Emotions in Consumer Behaviour -- 7.  Consumer Motivation -- 8. Consumer Identity - I Shop; Therefore, I am  -- 9. Environmental Psychology and Consumer Behaviour -- 10. Evolutionary Psychology and Consumer Behaviour -- 11.  Consumer Well-Being -- 12. Research Methods in Consumer Psychology. 
<br/><br/><label>ISBN: </label>9781473906983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects.<br/>Marketing--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HUA