TY  - BOOK
AU  - Seebacher, Uwe G.
TI  - B2B marketing : : a guidebook for the classroom to the boardroom 
SN  - 9783030542948
U1  - 658.804 
PY  - 2021///
CY  - Switzerland
PB  - Springer
KW  - Industrial marketing
KW  - Marketing management
N1  - Includes bibliographical references and index; 1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing
ER  -