B2B marketing :   a guidebook for the classroom to the boardroom / 
edited by Uwe G. Seebacher. 
 - Switzerland :  Springer ,  2021. 
 - xxvii, 755 pages :  illustration ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Basics and theories : a good base is half rent -- 2. Practical concepts and models: applied science from the experts -- 3. Case Studies and showcases: applied success featuring the ambitious -- 4. Closing 
<br/><br/><label>ISBN: </label>9783030542948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.804  / MAR