TY  - BOOK
AU  - Ellis, Nick
AU  - Sarkar, Soumya
TI  - Business-to-business marketing : : relationships, networks & strategies 
SN  - 9780199457083
U1  - 658.8 
PY  - 2023///
CY  - New Delhi
PB  - Oxford University Press
KW  - Business-to-business marketing
KW  - Relationship marketing
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -