TY  - BOOK
AU  - Chakraborty, Debarun
AU  - Dhara, Soumya Kanti,
AU  - Santra, Adrinil
TI  - Rural marketing in India : : texts and cases 
SN  - 9788126928576
U1  - 658.80 
PY  - 2019///
CY  - New Delhi
PB  - Atlantic Publishers & Distributors , 
KW  - Consumer behavior
KW  - Rural areas India
KW  - Rural marketing
KW  - India
N1  - Includes bibliographical references and index
ER  -