Chakraborty, Debarun <br/><br/>
Rural marketing in India :   texts and cases / 
Debarun Chakraborty, Soumya Kanti Dhara and Adrinil Santra 
 - New Delhi :  Atlantic Publishers & Distributors ,   2019. 
 - ix, 336 pages ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126928576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Rural areas India.<br/>Rural marketing--India.
<br/><br/><label>Dewey Class. No.: </label>658.80  / CHA