Venugopal, Pingali

Sales and distribution management : an integrative approach / Pingali Venugopal. - 2nd ed. - New Delhi : Narosa , 2024. - xxxviii, 347 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

9788184877663


Sales management.
Distribution management
Marketing management
Channels of distribution.

658.8 / VEN