TY  - BOOK
AU  - Parameswaran, Ambi
TI  - Marketing mixology :      : four essential ingredients for marketing success /         
SN  - 9789360453220
U1  - 658.8 
PY  - 2025///
CY  - Chennai
PB  - Westland Business
KW  -  Brand management
KW  - Marketing
KW  - Marketing management
N1  - Include reference; 1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication
ER  -