Parameswaran, Ambi <br/><br/>
Marketing mixology :        four essential ingredients for marketing success /          
Ambi Parameswaran 
 - Chennai :  Westland Business ,  2025. 
 - xv, 152 pages :  illustrations ;  23 cm. 
<br/><br/>Include reference  
<br/><br/>1. The deep dive: understanding consumers -- 2. The magic potion: brand building -- 3. The wheel: selling and negotiation -- 4. The voice: communication 
<br/><br/><label>ISBN: </label>9789360453220 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand management.<br/>Marketing.<br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR