TY  - BOOK
AU  - Iyer, Ravishankar
TI  - Story rules :      : 31 timeless storytelling techniques to win at work  /         
SN  - 9780143478201
U1  - 658.45 
PY  - 2025///
CY  - Gurugram
PB  - Penguin Business
KW  - Storytelling in business
KW  - Communication skills
KW  - Leadership
N1  - Introduction and fundamentals -- Rule 1: Make them understand -- Rule 2: Make them pay attention and remember -- Rule 2A: Surprise the audience -- Rule2B: Make them curious -- Rule 2C: Leverage familiarity -- Rule 2D: Show, don’t Just tell -- Rule 2E: Start and end well; use rhetoric -- Rule 3: Make them care -- Rule 4: Make them trust
ER  -