Artificial intelligence in business /
Pavankumar Gurazada, Seema Gupta
- Chennai : Vikas , 2025.
- xvi, 352 pages : illustration ; 24 cm
Include reference.
1. Introduction to Artificial Intelligence in Business -- 2. Foundations of Artificial Intelligence (AI) -- 3. AI Techniques and Algorithms for Business -- 4. Implementing AI in Business -- 5. AI for Effective Marketing and Customer Relationship Management (CRM) -- 7. Applying AI for Sales Forecasting and Demand Prediction -- 8. Applying AI for Optimal Supply Chain Management -- 9. Using AI for Financial Analysis and Risk Management -- 10. Human Resources and Talent Management -- 11. Ethical & Societal Implications, Future Perspectives -- Case One -- Raksha Industries: Navigating the Digital Transformation with AI -- Case Two -- Usha Industries: Leveraging AI for Enhanced Efficiency and Customer Engagement in Furniture Retail -- Case Three -- Fashion Forward's Race Against Time - Can AI Revive a Struggling Retail Giant? -- Case Four -- Navigating Algorithmic Bias at Global Health Insights.