TY  - BOOK
AU  - Wixom,Barbara H.
AU  - Beath,Cynthia M.
AU  - Owens,Leslie
TI  - Data is everybody's business: the fundamentals of data monetization 
SN  - 9780262048217
U1  - 658.05 
PY  - 2025///
CY  - Cambridge
PB  - The MIT Press
KW  - Electronic data processing
KW  - Economic aspects
KW  - Big data
KW  - Data mining
N1  - index; Introduction : Data is everybody's business -- Data monetization -- Data monetization capabilities -- Improving with data -- Wrapping with data -- Selling information solutions -- Creating a data democracy -- Data monetization strategy -- Monetizing your data -- Appendix: The capability assessment worksheet

N2  - A guide for business leaders to understand the capabilities and strategies necessary to make money from their data
ER  -