Wixom, Barbara H. <br/><br/>
Data is everybody's business :  the fundamentals of data monetization / 
Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens. 
 - Cambridge :  The MIT Press ,  2025. 
 - x, 190 pages :  25 cm.  illustrations ; 
<br/><br/>index. 
<br/><br/>Introduction : Data is everybody's business -- Data monetization -- Data monetization capabilities -- Improving with data -- Wrapping with data -- Selling information solutions -- Creating a data democracy -- Data monetization strategy -- Monetizing your data -- Appendix: The capability assessment worksheet.<br/> 
<br/><br/> A guide for business leaders to understand the capabilities and strategies necessary to make money from their data. 
<br/><br/><label>ISBN: </label>9780262048217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic data processing--Economic aspects.<br/>Big data--Economic aspects.<br/>Data mining--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>658.05  / WIX