Open strategy : mastering disruption from outside the C-suite /
Christian Stadler, Julia Hautz, Kurt Matzler, and Stephan Friedrich von den Eichen.
- Cambridge : The MIT Press , 2023.
- xxxi, 261 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction: Win with open strategy -- Traditional strategy come undone -- Are you truly ready to open up? -- Design your open strategy process -- Tweak your open strategy initiative to allow for secrecy -- Harness the wisdom of crowds -- Peer into the future -- Disrupt yourself-before others do -- Develop killer business models -- Use the crowd to choose better strategies -- Execute better -- Epilogue.
A practical guide, grounded in research, for implementing open strategy in organizations.