TY  - BOOK
TI  - Digital state: how the internet is changing everything 
SN  - 9780749468859
U1  - 303.4833 
PY  - 2013///
CY  - London, United Kingdom
PB  - Kogan Page
KW  - Information technology
KW  - Economic aspects
KW  - Social aspects
KW  - Electronic commerce
KW  - Internet marketing
KW  - Internet
N1  - Digital currents and invisible futures / Faris Yakob
Utopia, dystopia, discuss / Simon Point
How the digital state can cure modern marketing / Judd Labarthe
Thunk / Bettina Sherick
Teenage kicks / Austen Kay
Stories into action / Christian Johnsen
Everything changes, except me / Hans Andersson
My digital state / Christopher Lockwood
'I've been expecting you' / Tamara Quinn
Digital dares us to dream / Simon Pont
A newer normal and deeper blue / Nicholas Pont
Resistance is pointless / Vicki Connerty
Digital through a human lens / Malcolm Hunter
Escape the walled garden to the paradise beyond / Greg Grimmer
Such people in it / Simon Pont
How 'Internets' invented us / Stefan Terry
N2  - What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us -- Provided by Publisher

ER  -