IBS Center for Management Research <br/><br/>
Marketing management/ 
 Work Book. 
IBS Center for Management Research 
 - 2nd ed. 
 - Hyderabad:  IBS Center for Management Research(ICMR),  2010. 
 - 232 Pages;  27 cm. 
<br/><br/><label>ISBN: </label>9788131400364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / IBS