Narayana Reddy, P. Marketing Research: contemporary approach/ P. Narayana Reddy, G V R K Acharyulu. - 2nd ed. - New Delhi : Excel Books, 2011. - xv, 564 Pages: Illustrations; 28 cm. Includes Bibliographical References and Index. ISBN: 9788174469571 Subjects--Topical Terms: Marketing Research. Dewey Class. No.: 658.83 / NAR