Hawkins, Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy/ 
  Case studies 
Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. 
 - 5th ed. 
 - United States:  Irwin Publishers,  1992. 
 - xv, 674 Pages:  Color Illustrations;  26 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9780256094091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour<br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.834  / HAW