Clow, Kenneth E. <br/><br/>
integrated advertising, promotion and marketing communications/ 
Kenneth E. Clow, Donald E. Baack. 
 - 6th ed. 
 - South Asia:  Pearson,  2014. 
 - 456 Page:  Illustrations;  26 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO