TY  - BOOK
AU  - Beamish, Karen.
TI  - Marketing planning, 2007-2008
SN  - 9780750684040
U1  - 658.8 
PY  - 2007///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  -  Marketing Planification
KW  -  Study guides
KW  - Marketing Planning Examinations Study guides
N1  - The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit
N2  - Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam
ER  -