Beamish, Karen. <br/><br/>
Marketing planning, 2007-2008/ 
 The Official CIM Course Book 
Karen Beamish, Ruth Ashford. 
 - Oxford:  Elsevier Butterworth-Heinemann,  2007. 
 - xi, 402 Pages:  Illustrations;  30 cm. 
<br/><br/>The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit 
<br/><br/> Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam. 
<br/><br/><label>ISBN: </label>9780750684040 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing Planification-- Study guides<br/>Marketing Planning Examinations Study guides
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA