Crawford, Liz. <br/><br/>
The shopper economy :  the new way to achieve marketplace success by turning behavior into currency / 
Liz Crawford. 
 - New York :  McGraw-Hill,  c2012. 
 - xx, 250 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 231-238) and index 
<br/><br/><label>ISBN: </label>9780749468859 9780071787178 0071787178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Customer loyalty.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CRA