Winston Wayne L. <br/><br/>
Marketing Analytics:   data driven techniques with microsoft excel/ 
Wayne L Winston. 
 - New Delhi:  Wiley India Pvt.Ltd,  2014. 
 - xxx, 690 Pages:  Illustrations;  24 cm. 
<br/><br/>Includes Index. 
<br/><br/>Introduction<br/>I Using Excel to Summarize Marketing Data<br/>1 Slicing and Dicing Marketing Data with PivotTables<br/>2 Using Excel Charts to Summarize Marketing Data<br/>3 Using Excel Functions to Summarize Marketing Data<br/>4 Estimating Demand Curves and Using Solver to Optimize Price<br/>5 Price Bundling<br/>6 Nonlinear Pricing<br/>7 Price Skimming and Sales<br/>8 Revenue Management 9 Simple Linear Regression and Correlation<br/>10 Using Multiple Regression to Forecast Sales<br/>11 Forecasting in the Presence of Special Events<br/>12 Modeling Trend and Seasonality<br/>13 Ratio to Moving Average Forecasting Method<br/>14 Winters Method<br/>15 Using Neural Networks to Forecast Sales<br/>16 Conjoint Analysis<br/>17 Logistic Regression<br/>18 Discrete Choice Analysis<br/>19 Calculating Lifetime Customer Value 
<br/><br/> Marketing Analytics:Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques.This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results. 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Analytics.<br/>Microsoft Excel.
<br/><br/><label>Dewey Class. No.: </label>658.80072  / WIN