Charlene, Li <br/><br/>
Groundswell :  winning in a world transformed by social technologies / 
Li, Charlene and Josh Bernoff. 
 - Boston, Mass. :  Harvard Business Press,  c2008. 
 - xiii, 286 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 247-263) and indexes. 
<br/><br/>Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell. 
<br/><br/><label>ISBN: </label>9781422125007 1422125009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks--Economic aspects.<br/>Information society--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>303.4833  / CHA