Levinson, Jay Conrad. <br/><br/>
Guerrilla marketing :   easy and inexpensive strategies for making big profits from your small business/ 
Jay Conrad Levinson. 
 - London:  Piatkus,  2007. 
 - xii, 368 pages ;   24 cm. 
<br/><br/>Includes Index. 
<br/><br/>Introduction<br/>PART I. The guerrilla approach<br/>1. What is guerrilla marketing today?<br/>2. The need for guerrilla marketing<br/>3. The sixteen monumental secrets of guerrilla marketing<br/>4. Developing a guerrilla marketing plan<br/>5. Developing truly creative marketing<br/>6. Selecting the most lethal marketing methods<br/>7. Secrets of saving marketing money<br/>8. Research : the starting point of a guerrilla marketing campaign<br/>PART II. Minimedia marketing<br/>9. Truths about minimedia marketing<br/>PART III. Maximedia marketing<br/>10. Guerrilla-style maximedia marketing<br/>PART IV. New-media marketing<br/>11. E-media marketing<br/>12. Info-media marketing<br/>13. Human-media marketing<br/>14. Nonmedia marketing<br/>PART V. The nature of the guerrilla<br/>15. Guerrilla company attributes<br/>16. Guerrilla company attitudes<br/>17. Guerrilla marketing psychology<br/>The 200 weapons of guerrilla marketing<br/>Acknowledgements<br/>Information arsenal for guerrillas<br/>Index 
<br/><br/> 'Guerrilla Marketing' offers hundreds of marketing ideas that really work and a roadmap for small-business success in the global marketplace 
<br/><br/><label>ISBN: </label>9780749928117 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.<br/>Small business Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV