TY  - BOOK
AU  - Panda, Tapan K. 
TI  - Product and brand management
SN  - 9780199460496
U1  - 658.827 
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Product Management
KW  - Brand Management
N1  - Product Management
Brands and Branding
Elements of Branding
Valuation of Brands
Managing Brands Over Time
Branding Strategies
Emerging Brand Applications
N2  - Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand
ER  -