Panda, Tapan K.  <br/><br/>
Product and brand management/ 
Tapan K. Panda. 
 - New Delhi:  Oxford University Press,  2016. 
 - xvi,862 pages:  Illustrations;  24 cm. 
<br/><br/>Product Management<br/>Brands and Branding<br/>Elements of Branding<br/>Valuation of Brands<br/>Managing Brands Over Time<br/>Branding Strategies<br/>Emerging Brand Applications 
<br/><br/> Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand. 
<br/><br/><label>ISBN: </label>9780199460496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management.<br/>Brand Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAN