Osterwalder, Alexander. <br/><br/>
Business model generation :  a handbook for visionaries, game changers, and challengers / 
Alexander Osterwalder and Yves Pigneur ; editor and contributing co-author, Tim Clark. 
 - Hoboken, NJ :  Wiley,  c2010. 
 - 278 p. :  ill. (some col.) ;  19 x 24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. 
<br/><br/> Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 
<br/><br/><label>ISBN: </label>9780470876411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>New business enterprises.<br/>Strategic planning.<br/>Business planning.<br/>New business enterprises.<br/>Strategic planning.<br/>Innovationsmanagement.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / OST