TY - BOOK AU - Zahay Debra AU - Roberts, Mary Lou. AU - Parker, Janna. AU - Barker, Donald I. AU - Barker, Melissa S. TI - Social media marketing : : a strategic approach SN - 9789360538736 U1 - 658.872 PY - 2023/// CY - Delhi PB - Cengage KW - Social media KW - Internet marketing N1 - Includes Index; 1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing and Social Media Governance. 5. Social Media Platforms and Social Networking Sites. 6. Paid Social and Influencers 7. Content Creation and Sharing: Blogs, podcasts, and webinars. 8. Visual Storytelling 9. Content Marketing: Publishing Articles, White Papers and E-books 10. Virtual Communities 11. Mobile Marketing on Social Networks. 12. Social Media Monitoring and Management. 13. Managing and Staffing the Organization for Social Media Marketing. 14. Social Media Marketing Plan Appendix: Sample SMM Plan Caffe Daily N2 - In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success ER -