TY  - BOOK
AU  -  Zikmund, William G.
AU  - Babin, Barry J.
AU  - Carr, Jon C.
AU  - Griffin, Mitch.
TI  -  Business research methods
SN  - 9789353503260
U1  - 338 
PY  - 2013///
CY  - Delhi
PB  - Cengage Learning
KW  - Business Research
KW  - Management Research
N1  - Includes Index; Introduction
Beginning stages of the research process
Research methods for collecting primary data
Measurement concepts
Sampling and fieldwork
Data analysis and presentation
Comprehensive cases with computerized databases
N2  - This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies
ER  -