Zikmund, William G. <br/><br/>
Business research methods / 
William G. Zikmund  et.al.. 
 - 9th ed. 
 - Delhi :  Cengage Learning ,  2013. 
 - xxiv, 664 pages :  illustrations ;   28 cm. 
<br/><br/>Includes Index. 
<br/><br/>Introduction<br/>Beginning stages of the research process<br/>Research methods for collecting primary data<br/>Measurement concepts<br/>Sampling and fieldwork<br/>Data analysis and presentation<br/>Comprehensive cases with computerized databases 
<br/><br/> This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. 
<br/><br/><label>ISBN: </label>9789353503260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Research.<br/>Management Research.
<br/><br/><label>Dewey Class. No.: </label>338  / ZIK