Hemann, Chuck, <br/><br/>
Digital marketing analytics :  making sense of consumer data in a digital world / 
Chuck Hemann, Ken Burbary 
 - 2nd ed. 
 - India :  Pearson India ,  2024. 
 - xix, 252 pages :  illustrations, map ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data. 
<br/><br/><label>ISBN: </label>0789759608 9780789759603 9789353430191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Digital media.<br/>Social media.<br/>Marketing--Management.<br/>Digital media.<br/>Internet marketing.<br/>Marketing--Management.<br/>Social media.
<br/><br/><label>Dewey Class. No.: </label>658.872  / HEM