Havaldar, Krishna K <br/><br/>
B2B marketing:   text and cases / 
Krishna K Havaldar, Shailendra Dasari 
 - 5th ed. 
 - New Delhi :  McGraw Hill Publication,  2024. 
 - xxx, 565 pages :  24 cm. 
<br/><br/>1. Introduction to B2B Marketing and Markets <br/>2. Understanding Business Markets and the Environment <br/>3. Organizational Buying Behavior<br/>4. Managing B2B Customer Relationships <br/>5. Researching B2B Markets <br/>6. Segmenting, Targeting and Positioning in Business Markets <br/>7. Managing Products and Brands for Business Markets <br/>8. Managing New Industrial Product Development, Innovation, Competition and Technology Adoption Life Cycle <br/>9. Managing Services for Business Markets <br/>10. Managing Business Marketing Channels and Supply Chains <br/>11. Managing Personal Selling Function for Business Markets <br/>12. Communicating with B2B Markets <br/>13. Pricing for Business Markets <br/>14. Planning, Implementation, and Control for a B2B Marketing Company <br/>15. Technology-Enabled B2B Marketing <br/>16. International B2B Marketing Case-chapter Matrix for Integrated Cases <br/>Glossary of Key-Terms <br/>Index 
<br/><br/><label>ISBN: </label>9789390185597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business to Business--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  / HAV