TY  - BOOK
AU  - Bhatia, Puneet Singh.
TI  - Fundamentals of digital marketing
SN  - 9789357059619
U1  - 658.8 
PY  - 2023///
CY  - Noida
PB  - Pearson India Education Services Pvt Ltd, 
KW  - Digital Marketing
KW  - General Marketing and Business
N1  - UNIT I – BASICS OF DIGITAL MARKETING
1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing,
UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT
4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition,
UNIT III – DIGITAL MARKETING PLANNING AND SETUP
6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up

UNIT IV – DIGITAL MARKETING EXECUTION
8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements
UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE
10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing
N2  - Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information
ER  -