Bhatia, Puneet Singh. <br/><br/>
Fundamentals of digital marketing / 
Puneet Singh Bhatia. 
 - 3rd ed. 
 - Noida :  Pearson India Education Services Pvt Ltd,   2023. 
 - xxii, 488 pages :  illustratios ;  23 cm. 
<br/><br/>UNIT I – BASICS OF DIGITAL MARKETING<br/>1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing,<br/>UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT<br/>4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition,<br/>UNIT III – DIGITAL MARKETING PLANNING AND SETUP<br/>6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up<br/><br/>UNIT IV – DIGITAL MARKETING EXECUTION<br/>8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements<br/>UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE<br/>10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing 
<br/><br/> Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information 
<br/><br/><label>ISBN: </label>9789357059619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing<br/>General Marketing and Business
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA