TY  - BOOK
AU  - Keller, Gerald
AU  - Malhotra, Gunjan.
TI  - Statistics for management and economics
SN  - 9789387994010
U1  - 650.015 
PY  - 2018///
CY  - India
PB  - Cengage
KW  - Management Statistical methods
KW  -   Economics Statistical methods
N1  - Includes Index; 1 What Is Statistics?
2 Graphical Descriptive Techniques I
3 Graphical Descriptive Techniques II
4 Numerical Descriptive Techniques
5 Data Collection and Sampling
6 Probability
7 Random Variables and Discrete Probability Distributions
8 Continuous Probability Distributions
9 Sampling Distributions
10 Introduction to Estimation
11 Introduction to Hypothesis Testing
12 Inference about a Population
13 Inference about Comparing Two Populations
14 Analysis of Variance
15 Chi-Squared Tests
16 Simple Linear Regression and Correlation
17 Multiple Regression
Appendix A Data File Sample Statistics
Appendix B Tables
Appendix C Answers to Selected Even-Numbered Exercises
Index
N2  - Statistics for Management and Economics demonstrates that statistical methods are vital tools for today’s managers and economists. To bring home this objective, several features are required to be incorporated in this book. This book has data-driven examples, exercises, and cases that demonstrate statistical applications that are and can be used by various marketing and financial professionals. The correct selection of statistical techniques and the concepts that are essential to interpret the statistical results are taught in the book. This book reinforces the problem-solving approach allowing students to hone their skills
ER  -