Statistics for management and economics /
Gerald Keller, Gunjan Malhotra.
- 11th ed.
- India : Cengage, 2018.
- xxii, 798 pages : illustrations ; 25 cm.
Includes Index.
1 What Is Statistics? 2 Graphical Descriptive Techniques I 3 Graphical Descriptive Techniques II 4 Numerical Descriptive Techniques 5 Data Collection and Sampling 6 Probability 7 Random Variables and Discrete Probability Distributions 8 Continuous Probability Distributions 9 Sampling Distributions 10 Introduction to Estimation 11 Introduction to Hypothesis Testing 12 Inference about a Population 13 Inference about Comparing Two Populations 14 Analysis of Variance 15 Chi-Squared Tests 16 Simple Linear Regression and Correlation 17 Multiple Regression Appendix A Data File Sample Statistics Appendix B Tables Appendix C Answers to Selected Even-Numbered Exercises Index
Statistics for Management and Economics demonstrates that statistical methods are vital tools for today’s managers and economists. To bring home this objective, several features are required to be incorporated in this book. This book has data-driven examples, exercises, and cases that demonstrate statistical applications that are and can be used by various marketing and financial professionals. The correct selection of statistical techniques and the concepts that are essential to interpret the statistical results are taught in the book. This book reinforces the problem-solving approach allowing students to hone their skills.