Managerial economics /
D.N. Dwivedi
- New Delhi : Vikas Publishing House Pvt. Ltd., 2024.
- xxvi, 784 pages : 24 cm.
Nature and Scope of Managerial Economics Objectives of Business Firms Some Fundamental Principles and Business Decision Rules Mathematical Tools of Economic Analysis Optimization Technique Analysis of Consumer Demand Analysis of Market Demand Elasticity of Demand and its Application Methods of Demand Estimation and Forecasting Theory of Production Theory of Cost and Break-Even Analysis Linear Programming Market Structure and Market Mechanism Price and Output Determination under Perfect Competition Price and Output Determination under Monopoly Price and Output Determination under Monopolistic Competition Price and Output Determination under Oligopoly Game Theory and Strategic Behaviour of Oligopoly Firms Managerial Theories of Firm Pricing Strategies and Practices of Firms Capital Budgeting and Investment Decisions under Certainty Investment Decisions under Risk and Uncertainty Macroeconomics: Definition, Scope and Application National Income: Concepts and Measurements Theory of National Income Determination Analysis of the Monetary Sector Theories of Economic Growth Theories of Business Cycles Theories of Inflation and Control Measures Government Role in the Market Economy Monetary Policy Fiscal Policy of India Corporate Social Responsibility Impact of Globalization on Business Environment The Balance of Payments: Assessment and Adjustment Index
Managerial Economics has stood the test of time for the last 45 years because of the quality of presentation of its text. It has become students' favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly by addressing the real-world complexities of applying these theories to managerial decisions.
Key to this edition is the introduction of 17 carefully chosen Case Studies that demonstrate the practical application of abstract economic concepts. These case studies are strategically placed in the text to enhance the learning experience, offering insights into the nuanced decision-making processes in varied business contexts.
Significantly, this edition introduces an entirely new Part VII, focusing on Theories of Economic Growth and Business Cycles. This part delves into detailed discussions on economic growth and the dynamics of business cycles, reflecting our commitment to depth and applicability.