Omeihe, Kingsley <br/><br/>
Qualitative research methods for business students :  A Global approach / 
Kingsley Omeihe, Christian Harrison. 
 - New Delhi :  Sage Publications Ltd,  2024. 
 - xii, 290 pages :   illustrations ;   24 cm 
<br/><br/>Introduction to Research<br/>Research Methodology<br/>The Research Cycle<br/>Literature Review and Critical Reading<br/>Sampling<br/>Primary Data Collection<br/>Secondary Data Collection<br/>Surveys<br/>Interviews and Focus Groups<br/>Qualitative Data Analysis<br/>Descriptive Quantitative Analysis<br/>Correlation and Regression<br/>Advanced Statistical Analysis<br/>Test of Measurement and Quality<br/>Conducting Your Research<br/>Writing and Presenting the Dissertation 
<br/><br/> Qualitative Research Methods for Business Students provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. This book will guide you through the entire process, from choosing your research topic to writing up your final project or dissertation. 
<br/><br/><label>ISBN: </label>9781529601725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sciences socials<br/>Social sciences --Methodology <br/>Social sciences --Research
<br/><br/><label>Dewey Class. No.: </label>658.403  / OME