TY  - BOOK
AU  - Edwards Mark
TI  - Best story wins: storytelling for business 
SN  - 9781800815773
U1  - 658.45 
PY  - 2024///
CY  - London
PB  - Economist
KW  - Business communication
KW  - Storytelling Handbooks, manuals, etc
N1  - Includes Index; 1. Why storytelling works
2. What is a story?
3. Storytelling at work
4. What gets in the way of good storytelling
5. How to create great stories at work
6. Storytelling with data
7. The storyteller's mindset
8. The emotional journey
9. The writing process
10. The stories you need to know
N2  - Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all"--Publisher's description
ER  -