TY  - BOOK
AU  - Daum, Callie
TI  - Business strategy: essentials you always wanted to know 
SN  - 9781949395778
U1  - 658.4012 
PY  - 2020///
CY  - United States
PB  - Vibrant Publishers
KW  -  Business planning
KW  - Strategic planning
N1  - 1. Introduction to Business Strategy
1.1 Strategic Statement
1.2 Strategic Management Influences
1.3 Who’s Who of Strategic Management
Chapter Summary
2. Understanding Industry
2.1 Industry Life Cycle
2.2 Industry Structure (Porter’s Five Forces)
Case Study
Chapter Summary
3. Processes and Phases in Strategy Management Environmental Scanning
Case Study
Chapter Summary
4. External Analysis
4.1 Environments – General
4.2 Environments – Competitive
Case Study
Chapter Summary
5. Formulation of Strategy
5.1 Strategy Levels
Chapter Summary
6. Corporate Level Strategy
6.1 Diversification Levels
6.2 Creating Value with Diversification
6.3 Value Neutral Diversification
6.4 Value Reducing Diversification
Chapter Summary
7. Mergers and Acquisitions
7.1 Increasing Market Power
7.2 Barriers to Entry
7.3 Cross Border Acquisitions
7.4 Producing New Goods and Speediness to Market
7.5 New Products are Higher Risk
7.6 Reforming Scope
7.7. New Capabilities
7.8 Issues
7.9 What Makes an Acquisition Successful?
7.10 Restructuring
Case Study
Chapter Summary
8. Execution of Strategy
8.1 Structure of Organization
8.2 Vertical Growth
8.3 Horizontal Growth
8.4 Alternative Structural Forms
8.5 Evaluating Organizational Structure
8.6 Executing Strategic Change
Chapter Summary
N2  - Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company's current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of business strategy will provide you the fundamentals with a 21st-century point of view
ER  -