Business strategy : essentials you always wanted to know /
Callie Daum.
- 2nd ed.
- United States : Vibrant Publishers, 2020.
- 174 pages : illustrations ; 22 cm.
- Self- learning management series. .
1. Introduction to Business Strategy 1.1 Strategic Statement 1.2 Strategic Management Influences 1.3 Who’s Who of Strategic Management Chapter Summary 2. Understanding Industry 2.1 Industry Life Cycle 2.2 Industry Structure (Porter’s Five Forces) Case Study Chapter Summary 3. Processes and Phases in Strategy Management Environmental Scanning Case Study Chapter Summary 4. External Analysis 4.1 Environments – General 4.2 Environments – Competitive Case Study Chapter Summary 5. Formulation of Strategy 5.1 Strategy Levels Chapter Summary 6. Corporate Level Strategy 6.1 Diversification Levels 6.2 Creating Value with Diversification 6.3 Value Neutral Diversification 6.4 Value Reducing Diversification Chapter Summary 7. Mergers and Acquisitions 7.1 Increasing Market Power 7.2 Barriers to Entry 7.3 Cross Border Acquisitions 7.4 Producing New Goods and Speediness to Market 7.5 New Products are Higher Risk 7.6 Reforming Scope 7.7. New Capabilities 7.8 Issues 7.9 What Makes an Acquisition Successful? 7.10 Restructuring Case Study Chapter Summary 8. Execution of Strategy 8.1 Structure of Organization 8.2 Vertical Growth 8.3 Horizontal Growth 8.4 Alternative Structural Forms 8.5 Evaluating Organizational Structure 8.6 Executing Strategic Change Chapter Summary
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company's current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of business strategy will provide you the fundamentals with a 21st-century point of view.