TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Venkatraman,Venkat
TI  - Fusion strategy: how real-time data and AI will power the industrial future 
SN  - 9781647826253
U1  - 658.4038 
PY  - 2024///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Information technology
KW  - Management
KW  - Big data
KW  - Maanagement
KW  - Artificial intelligence
N1  - Includes index; Part one: when steel meets silicon -- 
The industrial past is prologue -- 
Digital upstarts vanquished consumer giants -- 
Industrial giants are striking back -- 
Four battlegrounds -- 
Part two: vectors of value -- 
The battle of brilliant machines -- 
The race for remarkable services results -- 
The showdown of smart systems -- 
The clash of custom solutions -- 
Part three: conquering the fusion frontier -- 
Fusion principles and practices
N2  - Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward
ER  -